Blog
Decode essential tech metrics with our detailed analyses, industry benchmarks, and concrete explanations.
Burn Rate and Runway: Managing Your Cash Flow and Avoiding Bankruptcy
FinanceCalculate your burn rate and runway to anticipate your funding needs. Formulas, benchmarks, and strategies to optimize your SaaS cash flow.
CAC Payback Period: How Long to Make a Customer Profitable?
FinanceCalculate your CAC Payback Period to measure acquisition efficiency. Formulas, benchmarks (6-12 months), and optimization levers.
Churn Rate: Definition, Calculation & Strategies to Reduce It
MetricsComplete guide to churn rate: definition, calculation, benchmarks by segment, and 10 actionable strategies to reduce customer attrition in your B2B SaaS.
Cohort Analysis: Detecting Weak Signals Before It's Too Late
AnalyticsAnalyze retention by cohort to detect weak signals of churn. Complete methodology with calculations, charts and action plans.
Essential Metrics: Know, Understand & Track Them
MetricsMRR, CAC, LTV, Churn, NRR, Rule of 40: discover the key metrics to manage your SaaS and convince investors. Complete guide with formulas and benchmarks.
LTV & CAC: How to Calculate and Optimize This Ratio
MetricsComplete guide on the LTV:CAC ratio for SaaS. Formulas, benchmarks, and strategies to optimize your customer profitability.
NRR: The King of B2B SaaS KPIs
MetricsComplete guide on NRR (Net Revenue Retention): formula, calculation, benchmarks, and strategies to reach 120%+. The favorite KPI of SaaS investors.
Rule of 40: The Ultimate KPI for Balancing Growth and Profitability
MetricsComplete guide to the SaaS Rule of 40: formula, calculation, interpretation, and strategies to reach the 40% benchmark. Investors' favorite KPI.