Early-access platform

All your numbers, finally in one place.

Connect Stripe, Shopify, Pennylane and the rest of your stack in one click. Reportly turns raw data into reliable reports: SaaS, e-commerce, finance, HR and marketing, all in one place.

Reportly dashboard: balance sheet overview with KPIs, donut chart and monthly table

Native integrations

Connect your tools once,
let Reportly keep the data fresh.

Reportly
Stripe
Pennylane
Sage
Lucca
Deel
Shopify
Amazon
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
Excel, FEC & CSV import

Read-only OAuth connections: Reportly can never modify your data.

Explore integrations: connectors, scopes and access

Business coverage

Five domains, one source of truth

Each connector feeds ready-to-use data models. Your metrics are computed for you, following market standards.

SaaS

  • MRR & ARR
  • Churn & retention
  • ARPU
  • Subscriber cohorts

E-commerce

  • GMV & average order value
  • Customers & products
  • Sales channels
  • Shopify + Amazon

Finance

  • Profit & loss
  • Balance sheet
  • Cash flow
  • Financial ratios

HR

  • Headcount
  • Payroll costs
  • Team composition

Marketing

  • Cross-channel spend
  • Campaign performance
  • All your ad platforms

Report builder

Tailor-made reports, no training required

Pick your metrics, Reportly suggests the right visualization. Adjust everything live, the result follows instantly.

  • Visualizations tailored to your metrics
  • Live editing with instant preview
  • Any granularity: day, week, month, quarter, year
  • Custom styles and palettes per report
Line
Bars
Pie
Waterfall
Funnel
Heatmap
Sankey
Gauge

DatAI, your AI analyst

Ask the question.
DatAI answers, numbers included.

DatAI relies exclusively on your Reportly metrics. No hallucinations: every answer is grounded in your real data.

  • Natural-language analysis: “Why did my churn increase in May?”
  • Report generation: describe it, DatAI builds it, you approve
  • Conversations saved and resumed anytime
What is my MRR this month, and how is it trending?
Your June MRR is €84,200, up +6.2% vs May. Growth comes mostly from upgrades (+€3,100); churn holds steady at 2.1%.
Source: MRR (Stripe data)
Build me a churn report by cohort.
Here is a proposed “Churn by cohort” report with a monthly heatmap and retention KPIs. You can adjust it before saving.
Report proposal (pending your approval)
Ask a question about your metrics…

Traceability

Every number can be traced back to its source

No more black-box reporting. Click any metric to walk the whole chain: raw data, transformations, formula. You always know where a number comes from.

Source
Stripe payments
Transformation
Daily revenue
Metric
MRR
Report
Monthly board

Collaboration

Built for the whole team

Teams & invitations

Invite teammates, organize them in groups and manage access from a single place.

Share by link

Share a report with your board or investors via a secure link, no account required.

Notifications

Stay on top of what changes in your reports and data, right inside the platform.

Be among the first

Request early access and get 50% off your first month.